What You Didn’t Know About Virtual Reality

Who’s in the business of VR?

Leslie Benzies, former lead of Grand Theft Auto and Red Dead Redemption, is looking to create VR headsets and equipment through VR-Chitech Limited. As he is begining his own company, other companies have already delved into the possibilities for VR, product production and marketing. Oculus Rift, HTC Vive, Samsung Gear, Google’s Day Dreamer, and Sony’s PlayStation VR- these are only a few of the companies that have created their own VR systems and Lenovos has already begun stating that their VR system will be cheap, light weight and offer more pixels than competitors. As a plus, Road to VR mentions a hidden perk of the Lenovos headset. The company has included a flip function allowing the front portion of the headset to flip up when not in use, but they do not feature a built in headset which  users will need. With all of these band wagoners, consumers may be drowning in the overwhelming choices. Hopefully certain VR systems prove to be superior in the upcoming year.

Why Now?

It almost seems like virtual reality came out of left field and its sudden increase in popularity was a little unforeseeable. Palmer Luckey, one of the co-founders of Oculus Rift, says “Personally, it feels like the time is actually right for virtual reality. There are too many things working in its favor. Valve’s support, affordability, the fact Sony appears to be investing in it. The next few years are going to be interesting.”

Alternative uses

Companies have begun using VR to promote business and offer alternative experiences. As the technology advances it has been used to help patients in hospitals, Marriott has used it to promote travel and even adult webpages such as Pornhub have begun using VR experiences. News packages have also been created for VR by the New York Times.

Summing it up

The systems are still pricey, but Lenovos  headsets are estimated to be $300 when released. VR will be a thing of the present before we know it. Try not to be overwhelmed by all of the choices and variety in products.


3 thoughts on “What You Didn’t Know About Virtual Reality

  1. I’m in a 360 video production class this semester, so I’m interested in the topic, but I think the lede isn’t super clear. Maybe start out by talking more about how VR is growing and the different things you can do in VR before talking about stakeholders.


  2. Good heading because it made me feel like “what don’t I know?” and I wanted to read more. The lede lost me a little though because it was in such a big paragraph.


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